CONTEXT:  OK, so not exactly cutting edge research, but we think interesting nevertheless.  Does the name drive perception or do we associate a name with a product after a well designed marketing campaign?  

IMPACT:  Low

READ TIME:  1 min

Quality Level Mean [1 – 10]:  7

1. “For the le­git­i­mate phar­ma­ceu­ti­cal world, the FDA wants to take a clos­er look at how cer­tain brand names af­fect con­sumer and health care providers’ per­cep­tions about ef­fi­ca­cy and the med­ical con­di­tions for which they’re in­di­cat­ed.” 

2. “The plan is to look at the per­cep­tions of 500 con­sumers and 500 health care providers on cer­tain fic­tion­al names for two med­ical con­di­tions — high cho­les­terol and gas­troe­sophageal re­flux dis­ease.” 

3. “The study will com­pare five tar­get names that may just sug­gest a med­ical con­di­tion or vary in terms of how the name por­trays a drug’s ef­fi­ca­cy, with one name that ex­plic­it­ly sug­gests strong ef­fi­ca­cy (Cures­Flux) and one that is more neu­tral (Zer­pex­in).” 

4. ““Tar­get names will vary such that some ef­fi­ca­cy im­pli­ca­tions are more ap­par­ent than oth­ers, and some will more clear­ly im­ply the med­ical con­di­tion for which a drug is in­di­cat­ed than oth­ers,” FDA said.” 

5. ““The pur­pose of the cur­rent study is to de­ter­mine whether a pro­pri­etary name it­self could play a role in in­flu­enc­ing con­sumer and HCP [health care provider] per­cep­tions of drug risks or ben­e­fits by sug­gest­ing the med­ical con­di­tion for which the drug is in­di­cat­ed or by sug­gest­ing an over­state­ment of the ef­fi­ca­cy of the drug,” FDA said.” 

Source URL: https://endpts.com/whats-in-a-drug-name-fda-to-study-how-they-affect-efficacy-perceptions/