Real-World Evidence And Its Use In Advertising Of Medicinal Products In The EU And US – Media, Telecoms, IT, Entertainment – Worldwide – Mondaq News Alerts

Real-world evidence in advertising CONTEXT:  A very interesting opinion piece on the implications of the increased role of real-world evidence (RWE) in the pharmaceutical industry.  The article lays out the Continue Reading

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Cerner Finalizes Acquisition of Kantar HealthPairing data and research expertise to revolutionize the discovery, development and commercialization of life sciences innovations – BioSpace

CONTEXT:  Commercial announcement of a significant acquisition in the RWD space | Is this the biggest deal we will see this year or is there more to come? IMPACT:  Medium Continue Reading

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